The sharing economy out of its bubble
Beyond Uber and Airbnb, the collaborative movement consolidates its model and begins to irrigate new areas.
“It’s like the Internet in 1993, when the creation of the Web. The sharing economy has already spawned some globalized giants whose public services have revolutionized the areas of accommodation and transport with Airbnb Uber BlaBlaCar or French. But this is a new mode of functioning of the economy that can potentially “disrupter” all sectors of activity almost, hence the current turmoil. “Cofounder Ouishare thinks tank that tracks and analyzes the transformations the economy in the age of “consumer activists” become both sellers and consumers of goods and especially services, Antonin Leonard believes that much remains to be invented in the economy of sharing. Review of new entrepreneurial trends but also societal and policies that will be highlighted and discussed at the Ouishare Fest, which begins Wednesday in Paris.
The collaborative version of “hyperlocal”
In addition to the large collaborative platforms that offer to exchange highly standardized services, many players think about social networks neighborhood where it would be possible to have access to a drill or a lawn mower for a few hours. A kind of Boncoin the rental or lending between individuals. It is the ambition of Mon p’ti neighborhood, which brought together over 4000 local networks. The opportunity to network and to share some very local events but also exchange services, tips or barter. By grouping with its neighbors, one of its users explains how she was able to save on delivery of oil.
In the US, the site Nextdoor already federates 53,000 micro-communities neighborhood on the same principle and can offer or seek services in their environment via a messaging system. Other sites like Sharevoisins, Stootie Ilokyou or riding the same trend of mutual aid and more or fewer market exchanges. “All these inspired site Facebook but in a very utilitarian fashion and proximity have not really an economic model, explains Antonin Leonard. But they are betting that if they can attract millions of users and to make themselves indispensable, they will find out a way to monetize their audience. ”
Sharing serving companies
How many square meters in unused offices or warehouses, unused machines in factories or to stationary construction machinery? After winning over individuals by offering both to supplement their monthly and access services at competitive prices, sharing economy has started to attack the company and “business to business” activities. “The next wave of booking platforms and online sharing concern the companies,” predicts the US investment bank Piper Jaffray in a recent report on the “business sharing”. Examples abound: the rental of offices or storage space offered by the US sites LiquidSpace or PivotDesk or the French Bureauxapartager to rentals of material and equipment, under-used in the construction or health, a start of string -up have already invested this new niche. Piper Jaffray even imagines that companies could one day share or exchange their employees. The platforms for the provision of consultants are already many in the US, where 40% of managers would, according to a recent report, working freelance in 2030.
Open source applied to physical assets
If the computer program code lines share a long time, sharing of patents for technologies on physical goods (frame and car engines, batteries, etc.) is still not widespread but is growing. “This is a more productive way to drive innovation and build ecosystems,” says Antonin Leonard, who predicts a radical change in the industrial logic of sharing era. Presented at the OuiShare Fest, the Poc21 initiative aims for its part to bring out 12 “open source” climate projects in view of the upcoming World Paris summit in December, dedicated to global warming.
Share the value generated by the platforms
This is to benefit the contributors, and not only investors and shareholders, recovery platforms they enrich by their activities. The US site dedicated to home Etsy creations (jewelry, crafts) has decided to distribute 5% of its shares to its most active users.